American Chamber of Commerce in Ukraine
The American Chamber of Commerce promotes a better investment climate and market economy in Ukraine. It connects business and government, supports reforms, and hosts events to share experience and build networks. Its main goal is to make it easier to do business in Ukraine and attract foreign investment.
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Client
American Chamber of Commerce in Ukraine
Sector
Nonprofit / Business Association
Services
UX/UI Review, Usability Testing, Informational Architecture, Design System, Web Platform Redesign, Product Design
Duration
Ongoing
Challenge
The American Chamber of Commerce in Ukraine needed to modernize its digital presence to better serve its mission of fostering dialogue between business and government, improving the investment climate, and supporting Ukraine’s economic development. The legacy web platform lacked intuitive navigation, visual consistency, and accessibility — which hindered user engagement, event promotion, and communication with stakeholders.
Solution
Veedoo conducted a full UX/UI audit and usability testing to identify friction points in user interaction. Based on findings, the team restructured the website’s information architecture, introduced a scalable design system, and implemented a modern, accessible, and mobile-responsive web platform. The redesign process was user-centered, aligning both business goals and audience needs. Key functionalities were optimized for event management, policy updates, and member services.
Impact
The redesigned platform significantly improved user experience, enabling ACC to more effectively promote events, communicate policy initiatives, and engage its members. The intuitive structure and updated design increased site traffic and session duration. Veedoo continues to support the platform, ensuring its relevance and usability in a dynamic business and policy environment. The collaboration has extended over 5 years and remains ongoing.
