Sasha & Sasha

Animated Campaign on Gender Equality

Watch on YouTube

In the picture - graduates in gowns and academic caps holding diplomas symbolises the attainment of education and the successful completion of studies.

Client

National Democratic Institute (NDI)

Sector

Nonprofit / Civic Education

Services

Concept Development, Storytelling, Graphic & Motion Design, Web Development, Hosting

Duration

Finished

About

To raise awareness about gender-based discrimination in Ukraine, NDI commissioned Veedoo to develop a creative campaign explaining different forms of bias in an engaging and relatable way. We created Sasha & Sasha, a character-driven concept based on twins (one male, one female) who live identical lives but are treated differently because of gender. Veedoo led concept development, wrote the storylines, designed the characters, and produced seven animated videos. These were integrated into a mobile-friendly website along with a meme generator to support social sharing and engagement.