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How YOU can use AI on your company or project website

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Ian Bearder

Founder & CEO

Apr 22, 2024


In the swift-moving digital landscape of today, Artificial Intelligence (AI) has transitioned from a mere buzzword to a pivotal tool that can significantly elevate the functionality and user experience of your website. Whether you're a manager, a communications officer, or a non-technical staff member in charge of website management, integrating AI might appear daunting. Yet, the truth is much simpler. This guide aims to demystify the process, illustrating how AI can be utilised to benefit your company or project website, making it more interactive, personalised, and efficient.

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The Impact of AI on Websites

AI can automate routine tasks, deliver personalised content to users, and assist in data analysis, transforming your website from a mere information portal to a dynamic engagement tool that captivates and retains visitors. From chatbots that provide instant customer service around the clock to recommendation engines that customise content to individual user preferences, the potential for AI to enhance websites is immense.

Implementing AI on Your Website

  • Chatbots for Enhanced Customer Support: AI-powered chatbots can manage enquiries and offer immediate support to your visitors 24/7, enhancing customer satisfaction and allowing your team to concentrate on more complex issues.
  • Personalised Recommendations: By analysing visitor data and behaviour, AI can suggest personalised content, products, or services, significantly improving user experience and engagement.
  • Automated Content Generation: AI tools can help produce content tailored to your needs and current trends, keeping your website fresh with minimal manual effort.
  • Voice Search Optimisation: As voice search usage grows, optimising your website for voice queries can enhance accessibility and user experience.
  • Predictive Analytics: AI's ability to forecast trends and user behaviour can inform your decisions regarding content, design, and features.
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Developing a Good AI Strategy for Your Website

Crafting an AI strategy for your website necessitates thoughtful planning and a solid understanding of your audience's needs and expectations. Here are five additional resources to help you devise a robust AI strategy:

  • Google AI Blog offers insights into the latest AI developments and their application in various fields, including web development.
  • IBM Watson Blog provides case studies and tutorials on deploying AI in different business contexts.
  • Towards Data Science features articles on AI and machine learning from a practical, web development standpoint.
  • keeps you abreast of the latest AI news and technologies that can be applied in web development.
  • Last Week in AI is an amazing resource for AI related news and updates - especially their excellent weekly podcast.
  • The AI Marketing Podcast is a great resource for ideas and examples that highlight how AI is changing the world of marketing.

And if you're ready to take the plunge, here are some tools to help you get started:


Chatfuel is a powerful chatbot platform for Facebook Messenger. It allows you to create AI-powered chatbots to engage with your audience, answer frequently asked questions, and even facilitate sales directly through the chat interface. It’s a great tool for enhancing customer service and engagement without requiring deep technical knowledge.


Crisp offers a chatbot that can be integrated into any website to provide customer support, capture leads, and automate responses to common queries. Its AI capabilities enable the chatbot to learn from interactions and improve over time, offering more accurate and helpful responses to visitors.


MonkeyLearn is an AI platform that provides text analysis tools. You can use it to automatically categorise and extract information from texts like customer feedback, support tickets, or social media mentions. This can help in understanding user sentiment, automating content tagging, and more, making it easier to manage large volumes of data and gain insights into your audience’s needs and preferences.


Algolia offers AI-powered search and discovery tools that can be integrated into your website to provide fast, relevant search results. By leveraging machine learning, Algolia enhances user experience by delivering instant and accurate search results, which can help in increasing engagement and conversion rates.

Jetpack AI Assistant

Specifically for WordPress websites, the Jetpack AI Assistant allows you turn your ideas into ready‑to‑publish content at lightspeed.

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Each of these tools offers unique capabilities to harness the power of AI for improving your website. Whether it’s through enhancing user interaction, automating content management, or providing insightful analytics, integrating these AI solutions can lead to a more dynamic, efficient, and user-friendly website experience.

If you are worried about Legal and Privacy issues when using AI for your business, this article offers some solutions.

Additional Resources

To further refine your communication strategy, consider the following resources:

Europa Media

Provides training and resources on EU project management and dissemination.

The European Commission's Communication Toolkit

A comprehensive guide for communicating EU projects.

CORDIS - EU Research Results

For examples of how other EU projects communicate their outcomes.

Hootsuite Blog

Offers social media strategy tips that can be adapted for EU project communications.

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