Business Ukraine magazine
Business Ukraine magazine is a leading English-language business publication focused on providing insights into Ukraine's economy and investment opportunities. It features in-depth interviews, analysis, and expert opinions on a range of topics relevant to businesses operating in or interested in Ukraine. The magazine's readership includes investors, entrepreneurs, government officials, and professionals from various sectors who rely on its content for informed decision-making.
Visit website
Client
Business Ukraine Magazine
Sector
Media
Services
UX/UI Review, Usability Testing, Informational Architecture, Design System, Web Platform Redesign, Product Design, WordPress
Duration
2 years, ongoing
Challenge
Business Ukraine magazine required a modern, dynamic digital platform to showcase its in-depth content on Ukraine’s economy, investment climate, and business environment. The existing website lacked flexibility, visual coherence, and mobile optimization, making it difficult to present timely articles, expert interviews, and long-form analysis to a demanding, professional audience of investors, policymakers, and business leaders.
Solution
Veedoo conducted a full UX/UI review and usability testing to understand the behavior of the magazine’s international readership. A revised information architecture was introduced to improve content categorization and discoverability. Veedoo implemented a scalable design system and redesigned the entire platform using WordPress, ensuring seamless editorial workflows and responsive layouts optimized for both desktop and mobile. Special attention was given to typography and layout to support readability for long-form business content.
Impact
The new platform significantly improved the digital experience for Business Ukraine’s global readership. Engagement metrics rose as a result of easier navigation, faster load times, and enhanced mobile usability. Editors gained more control over publishing workflows, while readers now benefit from an intuitive and visually coherent presentation of timely, relevant business content. The partnership with Veedoo is ongoing, supporting the magazine’s role as a trusted source of economic insight for Ukraine.
