OptiGen

Challenge

A leading healthcare client needed an efficient way to track and engage with key contacts associated with newly approved medicines and drugs across the EU, US, and Asia. The existing process was slow and heavily reliant on manual research, limiting the client’s ability to respond quickly to new market opportunities and build relationships at scale.

Solution

Veedoo designed and developed a custom AI-powered CRM and lead generation system that automatically identified new drug approvals and mapped them to relevant contacts. The system scraped and analysed public data, cross-referenced sources, and validated contact details, including emails, using smart algorithms. Built-in feedback loops allowed the system to learn and improve over time, increasing accuracy and relevance with continued use.

Impact

Veedoo delivered a powerful, self-improving lead generation tool that automated thousands of manual tasks. By integrating AI into the research and validation process, the client gained a faster, more reliable way to identify prospects and engage decision-makers as soon as a new product hit the market — significantly enhancing operational efficiency and business development capacity.